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The “D&G Fashion Channel” represents a new direct communication channel between the company and its customers: its concept is to realize a new way of interaction and contact with the D&G audience, using mobile devices in order to follow the users in their real life.

“The D&G Fashion Channel” provides a new mobile experience that combines a fashion-oriented interface with a unique selection of D&G branded content.
 
The application is divided into three main sections: “Lifestyle”, “World” and “Stores”.
 
The “Lifestyle” section provides a fresh selection of contents about the D&G world and products, a dive into the world of luxury and exclusivity. This section also contains video highlights from the D&G Man and Woman Winter 2010 catwalk shows. Direct from the D&G ad campaign, users can also save as wallpaper and even send by email to friends, a wide selection of shots from the D&G ad campaigns.
 
The “World” section provides specific information about D&G products, for both men and women plus contains images of Winter 2010 products both from the brand’s catalogues and fashion show sections.

Time, Jewels and Eyewear products are also showcased within the D&G World.

The “Stores” section allows the user to easily find the nearest D&G stores. Each store is provided with detailed contact information and can be easily geo-located on an interactive map.
 
The “D&G Fashion Channel” is currently only available in English and is iPhone and iPod Touch fully compatible.